Widespread Empathy: Rewiring Your Corporation for Intuition
The difference between good companies and great companies is not the quality of their ideas. It’s their ability to anticipate and act on the needs of their customers. Widespread empathy is about getting every single person in an organization to have a gut-level intuition for the people who buy their products and services–the folks who really matter.
The Data Addiction
The biggest problem with the proliferation of data is the belief that more data leads to more informed decision making. Smart leaders know that too much data, or the wrong kind, leads to information overload and obscures the things that really matter. Curating the right data and using it to actively learn are the keys to getting the most out of your investment.
Getting More Impact From Your Insights
Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.
Needfinding: The Why and How of Uncovering People’s Needs
How do you find out what people really need? The answer is a hybrid of social science and design planning methodologies. Focus on critical needfinding principles to figure out what’s really going on.
Why Can’t Big Companies Solve Big Problems?
It turns out that while large companies and organizations are phenomenally good at managing complexity, they’re actually quite bad at tackling ambiguity. So what can we do now to face down issues like healthcare, immigration, education, defense and economic growth in an increasingly ambiguous world?