REI’s decision to close its stores on Black Friday and encourage shoppers to explore the outdoors isn’t a savvy marketing campaign, but an example of an Iconic Move: an authentic, courageous expression of the company’s purpose and values. In his latest Forbes article, Dev Patnaik shows how true Iconic Moves, despite costing companies something in the short term, set them up for long-term success.

WeWork, a darling of the disruptive tech industry, officially filed for Chapter 11 bankruptcy following years of financial distress. The company’s grim fate isn’t just a cautionary tale for startup founders or venture capitalists. In his latest article for Forbes, Dev Patnaik unpacks WeWork’s mistakes to provide lessons that every leader should heed when launching new ventures in their organizations.

Doing well and doing good aren’t mutually exclusive.

It’s well accepted now that purpose-driven initiatives often lead to greater customer loyalty and employee retention. But does becoming purpose-driven actually offer substantial financial returns for shareholders? There has never been proof—until now. In this white paper, explore proprietary research that shows how truly purpose-driven companies achieve stronger long-term growth and profits.

The idea of corporate purpose is now under sustained attack by business traditionalists, activists, and cynics. It’s never been more important to have a convincing case for change. This article provides a solid argument for leaders to continue on the purpose-driven path, showing that there’s greater risk in ignoring purpose.

Many businesses have experienced tremendous growth over the last five years due to strong execution. However, that alone won’t get you to the next S-curve. To do so, Dev Patnaik explains in Forbes, you’ll need a future-focused strategy that defines where to play and how to win next.