Wired to Care

Book

Wired to Care

How companies prosper when they create widespread empathy.

What’s the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for 400 years? Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with stop worrying about their own problems and start caring about the world around them.

How companies prosper when they create widespread empathy.
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Wired to Care will convince you that businesses succeed with their hearts. Dev Patnaik has given us just what we need for the lean years ahead. Wired to Care will convince you that businesses succeed with their hearts. Dev Patnaik has given us just what we need.

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