How companies prosper when they create widespread empathy.
What’s the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for 400 years? Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with stop worrying about their own problems and start caring about the world around them.
Wired to Care will convince you that businesses succeed with their hearts. Dev Patnaik has given us just what we need for the lean years ahead.
Malcolm Gladwell Author
Outliers, Blink, and The Tipping Point
Wired to Care describes how to recover the basic human abilities of empathy that may be buried by your day-to-day business routines. Dev Patnaik shows how you can create a more empathic – and much more successful – business.
Chip Heath Author
Made to Stick
Dev Patnaik’s Wired to Care maps a path to innovation fueled by `seeing the world with new eyes.’ On numerous occasions, Dev and his colleagues at Jump helped us break through to those most critical insights.
Beth Comstock Chief Marketing Officer
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