Future Focused Initiatives
The pace of change and the potential for disruption is creating an urgent need to rethink and reengineer business models. What’s next after streaming? You need to explore and define new revenue models and what they should include, such as merchandising opportunities, product extensions, fan experiences, or gaming.
Next Gen Creative Partnerships
Who are your next content creators? Where will they come from? YouTube has essentially built a farm team system to develop and grow emerging content creators. Netflix is doing the same thing with its writers and producers. It’s time to figure out where and how you will find your next content developers, particularly if they’re half a world away.
Micro Audience Strategy
With so many niche communities, knowing your audience is more crucial than ever. But few have perfected the art of turning copious amounts of consumer data into killer insights. You need to figure out how are you going to learn things others don’t know and use your insights to attract and excite new audiences of consumers.
Losing the Plot: Companies Struggle When They Forget Their Big Idea
Companies are finding it harder to connect with customers in ways that matter, as seen in nostalgia-heavy Super Bowl 2024 commercials. And the usual growth strategies aren’t fixing the problem. In Forbes, Dev Patnaik advises brands on how to stay future-focused and resonate with a new generation of shoppers.
Why Microtribes Are Wrecking Company Growth Plans
Across industries, leaders are recognizing that they can’t achieve outsize growth simply by drumming up mass demand through product innovation and new loyalty programs. In this article, Dev Patnaik explains how the rise of microtribes and niche preferences necessitates a fundamentally new approach to innovation.
Finding the Next Billion Dollars of Growth
After navigating pandemic-era supply chain issues, many companies are struggling to deliver on investor demands for the next wave of billion-dollar growth. This article explains how leaders can identify and act on the underlying shifts in the world that are necessitating a completely different approach to growth.