Future Focused Initiatives
Much of the innovation occurring in financial services has been limited to using technology to make the customer interface smoother. The next wave of digital will need to cut deeper by providing a network of strategic services and value to customers, such as access to new markets, financial analysis, and money management.
Engaged customers not only hold more accounts at their primary financial service provider — they also look to that same provider when considering future needs. It’s time to start thinking about how you will grow revenue by connecting the customer’s entire experience across your organization (buying a home, starting a family, launching a business, or saving for retirement).
The most successful companies are looking beyond one-size-fits-all approaches and building personalized strategies to meet customers’ specific needs over their lifetime. Going forward, leveraging the data you already have and the insights you don’t to develop deeper (and more profitable) relationships with your customers will be key.
Why Being Purpose-Driven Can Be Painful…And Why The Alternative Is Even Worse
Customers and employees increasingly want companies to have purpose and values that align with their own. But recent controversies prove that companies that try to appeal to everyone end up appealing to no one. Dev Patnaik explains in Forbes what those companies are misunderstanding about purpose and how they can become truly purpose-driven.
Fending Off the Next Social Media Blitz
Hard social media age realities mean companies had better anchor in their truest core values—or incur the wrath of stakeholders. In Chief Executive, Ryan Baum provides insight into how you can identify your purpose and values and use them as a bulwark against controversy.
The Book Of Swift—5 Lessons in Embracing Market Disruption From a Pop Phenomenon
Taylor Swift’s Eras Tour doesn’t just display her brilliance as a performer or marketer—it shows us how to overcome the biggest challenges facing business today. In this article, Dev Patnaik shares the five lessons we can learn from how Swift embodies future-focused leadership in a manner that’s on par with Steve Jobs.