Don’t just articulate what you do right now. Figure out why you do it and why that wins in the marketplace. Jump works with companies to identify their secret sauce and focus on a singular strategic intent, starting with their purpose and values.

Don’t obsess about the current state. Envision multiple scenarios for what happens next and how you can thrive no matter what. Jump analyzes underlying shifts to envision what might happen in five or ten years. We then map that back to investments you need to make right now.

Don’t scout opportunities based on existing market activity. Look for unmet white spaces that haven’t been developed yet. Jump focuses on implicit needs that haven’t been uncovered to identify new ways to grow.

Don’t copy what competitors have already done. Use insight and creativity to create value for your most important stakeholders. Jump starts with fundamental insights about customers, employees and partners to create new ways to win.

Don’t bet it all on a single idea. Start a series of rapid experiments to test and learn quickly. Jump works with business teams to turn strategy into reality. We help get teams aligned, identify quick actions to take, and shorten the time to success.