Future Focused Initiatives
How will you win in-person, online, on mobile, in social, and in the metasphere? Sure, you’ve enabled in-store buying, curbside pickup, online and mobile purchasing, and home delivery. Going forward, you’ll need to develop back-end strategic differentiators that drive viability of front-end customer experience improvements that customers crave.
Store of the Future
Stores still matter in the omnichannel era. But their role is becoming more complex. Permanent curbside pickup, mini warehouses in stockrooms, and more space for in-store returns are just a few of the ideas retailers are exploring to gain competitive advantage and make better use of less valuable real estate.
Next Gen Loyalty
People aren’t buying from companies anymore. They’re buying into companies. Customer loyalty will increasingly be driven by a “who knows me best” mentality. You need to think about why consumers will choose you over all the other options and come back repeatedly beyond price or convenience.
Getting More Impact From Your Insights
Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.
Needfinding: The Why and How of Uncovering People’s Needs
How do you find out what people really need? The answer is a hybrid of social science and design planning methodologies. Focus on critical needfinding principles to figure out what’s really going on.
Why Can’t Big Companies Solve Big Problems?
It turns out that while large companies and organizations are phenomenally good at managing complexity, they’re actually quite bad at tackling ambiguity. So what can we do now to face down issues like healthcare, immigration, education, defense and economic growth in an increasingly ambiguous world?