Future Focused Initiatives
How will you win in-person, online, on mobile, in social, and in the metasphere? Sure, you’ve enabled in-store buying, curbside pickup, online and mobile purchasing, and home delivery. Going forward, you’ll need to develop back-end strategic differentiators that drive viability of front-end customer experience improvements that customers crave.
Store of the Future
Stores still matter in the omnichannel era. But their role is becoming more complex. Permanent curbside pickup, mini warehouses in stockrooms, and more space for in-store returns are just a few of the ideas retailers are exploring to gain competitive advantage and make better use of less valuable real estate.
Next Gen Loyalty
People aren’t buying from companies anymore. They’re buying into companies. Customer loyalty will increasingly be driven by a “who knows me best” mentality. You need to think about why consumers will choose you over all the other options and come back repeatedly beyond price or convenience.
How an Empty Store on Black Friday Shows the Power of an Iconic Move
REI’s decision to close its stores on Black Friday and encourage shoppers to explore the outdoors isn’t a savvy marketing campaign, but an example of an Iconic Move: an authentic, courageous expression of the company’s purpose and values. In his latest Forbes article, Dev Patnaik shows how true Iconic Moves, despite costing companies something in the short term, set them up for long-term success.
The Payback on Purpose: How Purpose-Driven Companies Outperform the Competition
It’s well accepted now that purpose-driven initiatives often lead to greater customer loyalty and employee retention. But does becoming purpose-driven actually offer substantial financial returns for shareholders? There has never been proof—until now. In this white paper, explore proprietary research that shows how truly purpose-driven companies achieve stronger long-term growth and profits.
Ignore Hardliners, Activists, and Cynics…The Payback on Purpose Is Real
The idea of corporate purpose is now under sustained attack by business traditionalists, activists, and cynics. It’s never been more important to have a convincing case for change. This article provides a solid argument for leaders to continue on the purpose-driven path, showing that there’s greater risk in ignoring purpose.