![Why Direct-to-Consumer Businesses Are Struggling … and Why You Shouldn’t Count Them Out](https://www.jumpassociates.com/wp-content/uploads/2024/05/Mall_11zon-900x660.png)
Why Direct-to-Consumer Businesses Are Struggling … and Why You Shouldn’t Count Them Out
Is DTC really dead? Not yet. The big challenge isn’t the direct-to-consumer model itself. It’s the way it’s being implemented—and that’s a very solvable problem.