Future Focused Initiatives
The industry is starting to embrace farming and grazing practices that restore degraded soil, improve biodiversity, and increase carbon capture. But how do you spawn culture change in an industry that’s relied on chemical-driven practices for half a century? Finding balance between your company’s short- and long-term priorities is tough, but crucial.
It’s a challenging time for getting new products to the shelf. Competition is high. Margins are low. And demand for sustainable sourcing is on the rise. What should R&D look like in 2030? What are the unmet customer needs? Envisioning what’s next and bringing innovations to market quickly will be critical.
Drones for seed planting, sensors that monitor soil conditions, AI and IoT to provide crop data, blockchain to improve traceability — it’s all being used in agriculture today. You need to capitalize on emerging technologies while making them commercially viable and profitable for large and small producers alike.
The Power of Community in Marketing
In an uncertain market, it’s only natural for leaders to look for ways to economize and hoard resources for future recovery. Yet, especially in these moments, people crave a sense of community. Rather than shrinking, leaders should tap into this and build communities that deliver tangible and emotional value. Done right, they can create lasting bonds of loyalty and discover new sources of growth.
Seven Ways to See the World in a New Light
Business growth today requires new ways of looking at the world, say Sarah Rottenberg and Isabel O’Meara, of design firm Jump Associates in New York. In Rotman Magazine, they offer seven ways to enhance your ability to see new possibilities that do not yet exist.