Culture

Customers and employees increasingly want companies to have purpose and values that align with their own. But recent controversies prove that companies that try to appeal to everyone end up appealing to no one. Dev Patnaik explains in Forbes what those companies are misunderstanding about purpose and how they can become truly purpose-driven.

Customers increasingly want brands to take stands on social and political issues. Dev Patnaik writes in Forbes how companies can focus on developing the three pillars of strategy, culture, and leadership to connect with customers authentically.

Many professionals care more about impact than status. When they don’t see it in their organizations, they leave. Here’s how leaders can rethink their overall strategy and evolve to fit this new paradigm. Otherwise, they’ll risk losing employees as well as customers.

Learn why hybridity is the key to tackling today’s most ambiguous business challenges.

Switching your focus from reactive and defensive strategies to future-focused growth requires leveraging your true strategic differentiator. This article provides a framework for future-proofing your business and helping it stand out.

You might think it’s about the player, but it’s about the game. And the game is tougher than ever. In this article, Dev Patnaik explains why it’s important for CEOs to be future- focused, and how watching them succeed — or fail — is incredibly instructive for our own careers.