A More Beautiful Question

Book

A More Beautiful Question

How companies prosper when they create widespread empathy.

What’s the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for 400 years? Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with stop worrying about their own problems and start caring about the world around them.

How companies prosper when they create widespread empathy.