Future Focused Initiatives
New Market Models
Finding new strategies for bringing products to market is going to be increasingly important. How will you differentiate your products with doctors so they prescribe? At a higher-level, how do you really drive differentiation so your products aren’t so easily substituted the moment patent protection ends? Working cross-functionally with payer groups, physicians, and patients will be key.
What can pharma companies do to make patient administration, application, and adoption easier so that people actually use the medications they’re prescribed? Leveraging technology, adding a marketing focus on the benefits of adherence, and other patient engagement approaches could mean seeing improvements sooner.
How do digital technologies play a role in health conditions, and how can we play a role within that? Digital therapeutics are beginning to offer treatments that augment drugs or don’t require drugs at all. New real-time monitoring devices will allow consumers to measure drug efficacy more rapidly.
Future Focused: Stanford Children’s Health Reinvents the Future of Complex Pediatric Care
The nationally ranked Stanford Children’s, is one of the only hospitals exclusively dedicated to pediatric and obstetric care. But their award-winning standard of care wasn’t always a given. By taking a future focused approach, they reinvented the complex care delivery model, changing lives while shaping the future of healthcare.
5 Ways to Lead with a Future Focused Mindset
Why is it so difficult to focus on the future? Or at the very least, avoid getting blindsided by it? For disrupted companies like Kodak or Blackberry, the problem was clearly not a lack of effort or ability to innovate. As it turns out the problem lies in how we’re all hard-wired to think.