Activated Purpose

From burnout to quiet quitting, American workers have become disillusioned by the “work to live” mindset for many years. In Forbes, Dev Patnaik outlines how we can embrace the “live to work” mindset by reconnecting to a sense of personal purpose and making meaningful contributions to others.

The dramatic rift in OpenAI’s leadership that led to the ousting and rehiring of CEO Sam Altman reveals a new power dynamic in corporate America. Ryan Baum, Partner at Jump, outlines how businesses can avoid similar stakeholder conflict in this new era by building a clear consensus on their purpose.

REI’s decision to close its stores on Black Friday and encourage shoppers to explore the outdoors isn’t a savvy marketing campaign, but an example of an Iconic Move: an authentic, courageous expression of the company’s purpose and values. In his latest Forbes article, Dev Patnaik shows how true Iconic Moves, despite costing companies something in the short term, set them up for long-term success.

The idea of corporate purpose is now under sustained attack by business traditionalists, activists, and cynics. It’s never been more important to have a convincing case for change. This article provides a solid argument for leaders to continue on the purpose-driven path, showing that there’s greater risk in ignoring purpose.

Many businesses resort to marketing firms to generate mission statements that quickly fall flat. These initiatives fail when businesses aren’t truly able to articulate their purpose—their reason for existing in the world beyond making money. Here’s how to uncover a purpose that is authentic and worth the investment.

Hard social media age realities mean companies had better anchor in their truest core values—or incur the wrath of stakeholders. In Chief Executive, Ryan Baum provides insight into how you can identify your purpose and values and use them as a bulwark against controversy.