Future Focused Initiatives
As the physical, tactile buying experience continues to morph into a remote and digital one, how will you lead? CPG brands will need to focus on technologies that help them identify emerging trends, innovate new products and business models, and create deeper connections with their consumers than previously possible.
As governments shift legislation and consumer sustainability expectations change, CPG companies need to figure out how to reclaim, up-cycle, and create viable and desirable business models from the products and byproducts they create.
Interactions with consumers used to be largely one-way communications through direct mail and TV ads. Today that relationship can be much more personal, intimate, and bi-directional. Loyalty and affinity starts with understanding the entire customer journey and developing an experience around that.
Banking Turmoil, Cost Cuts, Layoffs and More: How to Manage Through the Current Gloom and Doom
Economic uncertainty calls for strategic action, not just contraction measures. Dev Patnaik explains in Forbes how senior leaders can keep their organizations future-focused and invested in the right growth initiatives.
The Two Questions Every Leader Needs to Ask Themselves Right Now
In uncertain times, business leaders must articulate a clear and concise plan that cuts through the noise. Dev Patnaik explains in Forbes the two questions every CEO should answer right now to establish certainty, meaning and direction for their business and team.
5 Ways to Lead with a Future Focused Mindset
Why is it so difficult to focus on the future? Or at the very least, avoid getting blindsided by it? For disrupted companies like Kodak or Blackberry, the problem was clearly not a lack of effort or ability to innovate. As it turns out the problem lies in how we’re all hard-wired to think.