Future Focused Initiatives
As the physical, tactile buying experience continues to morph into a remote and digital one, how will you lead? CPG brands will need to focus on technologies that help them identify emerging trends, innovate new products and business models, and create deeper connections with their consumers than previously possible.
As governments shift legislation and consumer sustainability expectations change, CPG companies need to figure out how to reclaim, up-cycle, and create viable and desirable business models from the products and byproducts they create.
Interactions with consumers used to be largely one-way communications through direct mail and TV ads. Today that relationship can be much more personal, intimate, and bi-directional. Loyalty and affinity starts with understanding the entire customer journey and developing an experience around that.
Needfinding: The Why and How of Uncovering People’s Needs
How do you find out what people really need? The answer is a hybrid of social science and design planning methodologies. Focus on critical needfinding principles to figure out what’s really going on.
Direct Observation…Some Practical Advice
Organizations working to better understand their customers would do well to employ direct observation techniques. But how do these techniques actually work? Here are some guidelines for the novice practitioner.