Future Focused Initiatives
As the physical, tactile buying experience continues to morph into a remote and digital one, how will you lead? CPG brands will need to focus on technologies that help them identify emerging trends, innovate new products and business models, and create deeper connections with their consumers than previously possible.
As governments shift legislation and consumer sustainability expectations change, CPG companies need to figure out how to reclaim, up-cycle, and create viable and desirable business models from the products and byproducts they create.
Interactions with consumers used to be largely one-way communications through direct mail and TV ads. Today that relationship can be much more personal, intimate, and bi-directional. Loyalty and affinity starts with understanding the entire customer journey and developing an experience around that.
How an Empty Store on Black Friday Shows the Power of an Iconic Move
REI’s decision to close its stores on Black Friday and encourage shoppers to explore the outdoors isn’t a savvy marketing campaign, but an example of an Iconic Move: an authentic, courageous expression of the company’s purpose and values. In his latest Forbes article, Dev Patnaik shows how true Iconic Moves, despite costing companies something in the short term, set them up for long-term success.
What WeWork Can Teach Every Business About Launching New Ventures
WeWork, a darling of the disruptive tech industry, officially filed for Chapter 11 bankruptcy following years of financial distress. The company’s grim fate isn’t just a cautionary tale for startup founders or venture capitalists. In his latest article for Forbes, Dev Patnaik unpacks WeWork’s mistakes to provide lessons that every leader should heed when launching new ventures in their organizations.
The Payback on Purpose: How Purpose-Driven Companies Outperform the Competition
It’s well accepted now that purpose-driven initiatives often lead to greater customer loyalty and employee retention. But does becoming purpose-driven actually offer substantial financial returns for shareholders? There has never been proof—until now. In this white paper, explore proprietary research that shows how truly purpose-driven companies achieve stronger long-term growth and profits.