Future Focused Initiatives
The battle for the Meta sphere is playing out through augmented reality, live streaming, audio, and AI. This will be particularly important for attracting Gen Z’s and millennials who want to interact with humans and bots to build, play games, socialize, and shop. You need a roadmap for entry into this new CX universe.
Data-Free Revenue Models
We’ve seen a proliferation in laws that impact ad tech, allowing people to opt out of sale arrangements with their data. Developing emerging revenue opportunities, ranging from real-time video analytics that don’t impact privacy to subscriptions and micro-payments for consumers, are becoming no longer just “nice to have.”
Digital Wellbeing Strategy
From philanthropic causes to political rallying, social media content can range from inspirational to inflammatory. As issues continue to arise around control of digital media, freedom of speech, and the impact of messaging on society, you need a thoughtful game plan for how you’ll ensure social/emotional wellness for your customers.
Losing the Plot: Companies Struggle When They Forget Their Big Idea
Companies are finding it harder to connect with customers in ways that matter, as seen in nostalgia-heavy Super Bowl 2024 commercials. And the usual growth strategies aren’t fixing the problem. In Forbes, Dev Patnaik advises brands on how to stay future-focused and resonate with a new generation of shoppers.
Finding the Next Billion Dollars of Growth
After navigating pandemic-era supply chain issues, many companies are struggling to deliver on investor demands for the next wave of billion-dollar growth. This article explains how leaders can identify and act on the underlying shifts in the world that are necessitating a completely different approach to growth.
Rigorously Wrong: Why Data Alone Won’t Guarantee Your Future
When it comes to making business decisions about the future, too many companies believe that using data alone eliminates risks of being wrong. However, to make better decisions about the future, data needs to be put into context. Leaders must develop a strong intuition in order to spot underlying shifts in the world and point their teams—and their analytics—in the right direction.