Future Focused Initiatives
The battle for the Meta sphere is playing out through augmented reality, live streaming, audio, and AI. This will be particularly important for attracting Gen Z’s and millennials who want to interact with humans and bots to build, play games, socialize, and shop. You need a roadmap for entry into this new CX universe.
Data-Free Revenue Models
We’ve seen a proliferation in laws that impact ad tech, allowing people to opt out of sale arrangements with their data. Developing emerging revenue opportunities, ranging from real-time video analytics that don’t impact privacy to subscriptions and micro-payments for consumers, are becoming no longer just “nice to have.”
Digital Wellbeing Strategy
From philanthropic causes to political rallying, social media content can range from inspirational to inflammatory. As issues continue to arise around control of digital media, freedom of speech, and the impact of messaging on society, you need a thoughtful game plan for how you’ll ensure social/emotional wellness for your customers.
Widespread Empathy: Rewiring Your Corporation for Intuition
The difference between good companies and great companies is not the quality of their ideas. It’s their ability to anticipate and act on the needs of their customers. Widespread empathy is about getting every single person in an organization to have a gut-level intuition for the people who buy their products and services–the folks who really matter.
The Data Addiction
The biggest problem with the proliferation of data is the belief that more data leads to more informed decision making. Smart leaders know that too much data, or the wrong kind, leads to information overload and obscures the things that really matter. Curating the right data and using it to actively learn are the keys to getting the most out of your investment.