Future Focused Initiatives
The battle for the Meta sphere is playing out through augmented reality, live streaming, audio, and AI. This will be particularly important for attracting Gen Z’s and millennials who want to interact with humans and bots to build, play games, socialize, and shop. You need a roadmap for entry into this new CX universe.
Data-Free Revenue Models
We’ve seen a proliferation in laws that impact ad tech, allowing people to opt out of sale arrangements with their data. Developing emerging revenue opportunities, ranging from real-time video analytics that don’t impact privacy to subscriptions and micro-payments for consumers, are becoming no longer just “nice to have.”
Digital Wellbeing Strategy
From philanthropic causes to political rallying, social media content can range from inspirational to inflammatory. As issues continue to arise around control of digital media, freedom of speech, and the impact of messaging on society, you need a thoughtful game plan for how you’ll ensure social/emotional wellness for your customers.
Why Being Purpose-Driven Can Be Painful…And Why The Alternative Is Even Worse
Customers and employees increasingly want companies to have purpose and values that align with their own. But recent controversies prove that companies that try to appeal to everyone end up appealing to no one. Dev Patnaik explains in Forbes what those companies are misunderstanding about purpose and how they can become truly purpose-driven.
Fending Off the Next Social Media Blitz
Hard social media age realities mean companies had better anchor in their truest core values—or incur the wrath of stakeholders. In Chief Executive, Ryan Baum provides insight into how you can identify your purpose and values and use them as a bulwark against controversy.
The Book Of Swift—5 Lessons in Embracing Market Disruption From a Pop Phenomenon
Taylor Swift’s Eras Tour doesn’t just display her brilliance as a performer or marketer—it shows us how to overcome the biggest challenges facing business today. In this article, Dev Patnaik shares the five lessons we can learn from how Swift embodies future-focused leadership in a manner that’s on par with Steve Jobs.