
How To Figure Out The Future When The World Is Moving Fast
Most leaders try to predict the future—and fail. The best ones prepare for uncertainty instead. Here’s how Fortune 500 leaders are planning for what’s next.
Get in front of what your competitors might do. Play out multiple scenarios to pressure test your strategy, or define it.
The best way to prepare for the future is to envision multiple types of futures and how your strategy or ideas play out in each. Then, identify investments to make now that will allow you to win regardless of what future may come to pass.
When it comes to trends, we’re either missing them or just looking too close in. You need to look beyond your industry to identify the trends that matter and reduce the noise by really understanding the ones that matter to you. Then, come up with ways to ride the wave of those trends.
Don’t just look at where the TAM is today. Look at what’s growing to spot opportunities for growth that others may be missing.
Innovation is fueled by seeing the world with new eyes. On numerous occasions, Jump has helped us break through to those most critical insights.
Beth Comstock Vice Chair
General Electric