Customer Insights

A24, Chili’s, and Barnes & Noble are finding growth in categories many had written off by resisting sameness and building playbooks around what makes them distinctive.

Intuit became a multi-billion-dollar company by discovering that the best experiments, not the best Powerpoints, should drive innovation.

Growth was stalling and churn rising. The answer came from a place DISH’s leaders almost overlooked.

In today’s volatile business environment, activist investors and management consultants often push companies toward sameness through benchmarking. This article explores how leaders can resist this pressure and instead embrace unique strategies that drive real innovation and sustainable growth.