Customer Insights

Whether selling sneakers or streaming services, marketers need a tribal strategy. The article outlines how brands can harness passionate communities of consumers to drive growth.

As consumers pull back on spending in inflationary times, businesses need to set themselves apart. Ryan Baum provides best practices for leaders to truly differentiate their offerings by looking beyond what’s available and unlocking what their customers need but can’t yet articulate or envision.

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray, explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.

With its on-trend merchandise, fast fashion, and amazing deals, Target is the perfect place to shop, socialize, and spend a Saturday afternoon. But more than that, Target is an example of a company that’s been able to thrive despite massive disruption across its industry.

Organizations working to better understand their customers would do well to employ direct observation techniques. But how do these techniques actually work? Here are some guidelines for the novice practitioner.

Today more than ever, business growth requires an ability to see new possibilities, and seeing new possibilities requires new ways of looking at the world. Here’s how to get started.