Knowing who you are can help you get to where you want to go.
Increase consumer trust in your company.
79% of consumers are more loyal to purpose driven organizations compared to traditional brands.
Retain employees and attract new talent.
People are 3x more likely to stay at their employer when they feel connected to the company’s purpose.
Outperform competitors while doing good.
Over 20 years, truly purpose-driven companies outperform in shareholder returns by 5x.
How an Empty Store on Black Friday Shows the Power of an Iconic Move
REI’s decision to close its stores on Black Friday and encourage shoppers to explore the outdoors isn’t a savvy marketing campaign, but an example of an Iconic Move: an authentic, courageous expression of the company’s purpose and values. In his latest Forbes article, Dev Patnaik shows how true Iconic Moves, despite costing companies something in the short term, set them up for long-term success.
The Payback on Purpose: How Purpose-Driven Companies Outperform the Competition
It’s well accepted now that purpose-driven initiatives often lead to greater customer loyalty and employee retention. But does becoming purpose-driven actually offer substantial financial returns for shareholders? There has never been proof—until now. In this white paper, explore proprietary research that shows how truly purpose-driven companies achieve stronger long-term growth and profits.
Ignore Hardliners, Activists, and Cynics…The Payback on Purpose Is Real
The idea of corporate purpose is now under sustained attack by business traditionalists, activists, and cynics. It’s never been more important to have a convincing case for change. This article provides a solid argument for leaders to continue on the purpose-driven path, showing that there’s greater risk in ignoring purpose.