Business Innovation

Don’t copy what competitors have already done. Use insight and creativity to create value for your most important stakeholders. Jump starts with fundamental insights about customers, employees and partners to create new ways to win.

Customer Experience

A great customer experience is not just about reducing pain points. Understand all the needs along the customer journey, and design a new, unified experience that drives deep engagement.

Understand the underlying needs and desired experience from your customers
Explore opportunities with other stakeholders, like employees
Get inspired by best-in-class examples of customer experiences
Design a customer journey that fits your brand
Get clarity on the capabilities necessary to enable the desired experience

Growth Playbook

Don’t copy what everyone else did. Create a growth playbook that shows where to play and how to win that’s based on unique market, customer and technology insights.

Get past a basic overview and understand a company’s secret sauce for why it wins in the market
Create a market growth map to identify where to play next and increase margins and TAM
Leverage social science to uncover what people really need and how we can create value
Use design thinking and creativity to envision new ways to grow the business
Use a reverse income statement to show growth based on core assumptions and benchmarks
Pick core assumptions to test through a series of rapid experiments

New Audiences

You want to attract a new audience. Figure out insights – what really drives them – so you know things about them that your competitors might not.

Understand what group is at the tip of the spear for your market so that if you design for them, you’ll resonate with your target audience
Gain insight about your customers that other people don’t know and can’t easily copy
Develop strategic recommendations for how you can turn those insights into action
Bring recommendations to life with illustrative ideas
Build people’s intuition about who the desired people are that will help everyone make better decisions every day

New Business Creation

You need to figure out how to build a new business that is going to resonate with a certain group. Get not only specific features, but how you’ll market to that group, and how the business will actually function in order to achieve specific strategic and financial objectives.

Align on how to prioritize a concept based on what will make it great for you vs others
Understand your target audience’s mindset and needs; what really matters beyond your specific offering
Develop a business concept that has not just features, but also a clear POV that is going to resonate with your target
Understand how everything will work with a new business model and specific revenue model
Set a strategic roadmap for how the concept will evolve in the future
Define capabilities that you’ll need now and overtime

New Market Entry

You want to enter a new market, a new country, or with a new set of customers. You need a go-to-market plan that takes into account all the players involved and is based on real insight that others may not know.

Understand the ecosystem of decision-makers
Figure out who is most critical to your success
Gain insights into the most important decision-makers
Develop imperatives for what will make a successful entry
Align leaders on how to go forward and generate ideas that align with the imperatives

Value Proposition

Don’t get lost in everything you could say or what others are saying. Hone in on what truly differentiates you and how to best resonate with your stakeholders.

Gain insight into what really matters to your customers, their mindsets and needs
Articulate a value proposition based on deep insights so you know what’s important… and what’s not
Bring your clear value proposition to life with ideas on ways to communicate it most effectively
Align leaders on what the value proposition is and how it stacks up with the competition

Traditional consultants can tell you the revenue per square foot of a Best Buy. But they won’t invent an Apple Store for you. That’s when you need Jump.

Robyn Waters VP of Trend & Design
Target

Featured Insights

Where to Play: Don’t Get Caught in the Collapsing Middle

For a while, the world’s biggest companies found success by focusing on a medium price and quality point. In Forbes, Dev Patnaik outlines the three big shifts that have disrupted this middle-market strategy, and how to move from “how to win” to “where to play” in order to unlock new growth.

Brand

The Real Lesson From Ben & Jerry’s (Spoiler: It’s Not ‘Go Woke And Go Broke’)

Unilever’s decision to spin off Ben & Jerry’s along with its ice cream business has fed the misconception of “Go woke and go broke.” The real lesson to take away from the split is the opposite—that purpose pays—and it’s more important than ever to be future-focused in order to grow.