Needs + Solutions = Innovation Here’s a simple equation that leads to new thinking and novel products. But it’s a formula that too few companies have grasped.
Innovation Starts with Empathy To grow and innovate, few things are more important than developing deep connections with the people you serve.
An Introduction to Customer Centricity Over the last decade, most companies have realized the need to become customer-centric. Yet, very few actually are. Customer centricity isn’t just about digital tools to improve customer service. It’s a strategy and a culture: a way to differentiate and make better decisions faster.
Thriving in Ambiguity: Lessons from Exploratory Organizations Those who are struggling to deal with ambiguity can learn a lot from organizations that seem to thrive in uncertain environments.
Needfinding: The Why and How of Uncovering People’s Needs How do you find out what people really need? The answer is a hybrid of social science and design planning methodologies. Focus on critical needfinding principles to figure out what’s really going on.
