Colleen Murray

Partner

Colleen works with executives through large-scale transformations: reinventing businesses and unlocking new markets. Her experience has crossed a number of industries, including consumer electronics, digital entertainment, consumer packaged goods, and office environments. As a strategic planner, Colleen has helped Jump chart new territory in developing proprietary methods for Opportunity Mapping and Scenario Planning. Colleen has also served as an adjunct faculty member of Illinois Institute of Technology, where she taught students how to plan design research. Colleen holds a Master’s degree in Design Planning from the Illinois Institute of Technology and a B.F.A. in Graphic Design from the University of Illinois.

Insights by Colleen Murray

When Loyalty Programs Unlock Sustainable Growth

Building customer loyalty and achieving sustainable growth is a top priority for most executives. Yet many try rewards or points programs to compete but don’t drive results. Standing out and developing lasting loyalty will require a solution that doesn’t look like a loyalty program as we know it.

Loyalty

Five Ways to Adopt a Stakeholder Orientation

Doing well and doing good aren’t mutually exclusive.

Culture

To Lead With Purpose, You Must Know Your Company’s “Why”

Many businesses resort to marketing firms to generate mission statements that quickly fall flat. These initiatives fail when businesses aren’t truly able to articulate their purpose—their reason for existing in the world beyond making money. Here’s how to uncover a purpose that is authentic and worth the investment.

Activated Purpose

Stakeholder Centricity Is Your True North

Every day, there are new social and political issues that business leaders debate wading into. But with companies losing customers and talent, passivity is no longer an option. Jump COO Colleen Murray outlines how companies can learn about and act on what truly matters to their stakeholders.

Purpose-Driven Companies

Change Is Good, but Don’t Ignore Your Company’s DNA

In an age when social media outrage can quickly generate backlash against brands, running a business is more complicated than ever. Colleen Murray outlines how future-focused leaders can align their strategy to their company culture in order to make smart decisions every day.

Activated Purpose

Joining a Loyalty Program Shouldn’t Feel Like Going on a Bad Date

These days, once-loyal customers threaten to abandon brands like Starbucks, Chipotle, and Dunkin Donuts over unwanted changes to their rewards programs. Colleen Murray explains why the best loyalty programs don’t revolve around free perks and discounts.

Brand

The Most Important Question CEOs Should Ask Before Next Earnings Season

Switching your focus from reactive and defensive strategies to future-focused growth requires leveraging your true strategic differentiator. This article provides a framework for future-proofing your business and helping it stand out.

Brand

As Inflation Bites, Loyalty Programs Are More Important Than Ever. Here’s How to Create One That’ll Stand the Test of Time.

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.

Brand

Strategy Sessions That Work

Every team needs to be aligned on the best way forward. An executive offsite or strategy session can be a critical tool for business success. So what makes a great offsite?

Change Management