Consider this article your first history lesson in ideation. To help you get started, we’ve tracked down some of the best thinkers and most creative companies of all time.

In an uncertain market, it’s only natural for leaders to look for ways to economize and hoard resources for future recovery. Yet, especially in these moments, people crave a sense of community. Rather than shrinking, leaders should tap into this and build communities that deliver tangible and emotional value. Done right, they can create lasting bonds of loyalty and discover new sources of growth. 

By tailoring the product development process for different kinds of innovations, a firm can give itself the opportunity to generate immediate new product revenues while cultivating future opportunities.

Insurers have both a tremendous opportunity and a serious threat.

By looking at the eight possible revenue models, writes Jump’s Ryan Baum, you can reinvent a business.

Industry leaders have been successfully using qualitative research for decades. But for many years, we didn’t really understand why it worked. Now we know, and understanding these dynamics can supercharge your research.