Transformation

The difference between good companies and great companies is not the quality of their ideas. It’s their ability to anticipate and act on the needs of their customers. Widespread empathy is about getting every single person in an organization to have a gut-level intuition for the people who buy their products and services–the folks who really matter.

Set up the rules before you play the game.

People in organizations with a widespread sense of empathy possess an intuitive vibe for what’s going on in the world that helps them to see new opportunities faster than their competitors.

By looking at the eight possible revenue models, writes Jump’s Ryan Baum, you can reinvent a business.

In marketing and branding, the mantra of the development process is “respond to customer needs.” But as Dev Patnaik makes clear, not all needs are created equal. Here, supported by examples and case studies, he describes a hierarchy of customer needs and suggests how corporations can use this design-based analysis-system logics-to inform their strategic and tactical decision making.

The do’s and don’ts for running a successful innovation operation inside a traditional business.