Want To Upend An Entire Industry? Change Its Revenue Stream By looking at the eight possible revenue models, writes Jump’s Ryan Baum, you can reinvent a business.
Why Today’s CMOs Have to Be Chief Growth Officers Increasingly, Chief Marketing Officers are being called upon to help their organizations manage change and drive new growth for their companies. That can present a whole new set of challenges for any CMO looking to succeed. Here’s some advice on where to get started.
Creating a Post-Covid Business Plan Business leaders must understand what their stakeholders’ behaviors will look like after the pandemic. Drawing on research into habit formation, technology adoption and behavioral economics, leaders can make reasonable predictions to unlock a new era of growth.
Getting More Impact From Your Insights Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.
How Real Innovation Moves the Needle Especially in tough times, innovation matters. Just remember: It’s not about novelty.
