Want To Upend An Entire Industry? Change Its Revenue Stream By looking at the eight possible revenue models, writes Jump’s Ryan Baum, you can reinvent a business.
When Qualitative Research Works Industry leaders have been successfully using qualitative research for decades. But for many years, we didn’t really understand why it worked. Now we know, and understanding these dynamics can supercharge your research.
Creating a Post-Covid Business Plan Business leaders must understand what their stakeholders’ behaviors will look like after the pandemic. Drawing on research into habit formation, technology adoption and behavioral economics, leaders can make reasonable predictions to unlock a new era of growth.
A Groundswell Moment for the Ethics of Data A summary of the activity in 2019 highlighting the importance of ethics and data across the many stakeholder groups pushing efforts forward.
An Introduction to Customer Centricity Over the last decade, most companies have realized the need to become customer-centric. Yet, very few actually are. Customer centricity isn’t just about digital tools to improve customer service. It’s a strategy and a culture: a way to differentiate and make better decisions faster.
Design Strategies for Technology Adoption Innovation is one thing; success in the marketplace, quite another. By understanding where your product or service falls in the adoption curve, you can focus your design strategy to win with customers and gain traction.
