A More Beautiful Question
The Power of Inquiry to Spark Breakthrough Ideas
Traditional schools and workplaces teach us to get good at giving better answers. Innovation and learning happens when we ask better questions. No book better captures why Jump exists.
It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.”
In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Warren also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?”
We’re especially flattered by his observations of Jump. In just a short period of time, he was able to really capture how our purpose of transforming lives through learning and growth translates into business outcomes for our clients.