The Art of Looking Today more than ever, business growth requires an ability to see new possibilities, and seeing new possibilities requires new ways of looking at the world. Here’s how to get started.
The True Measure of a Good Idea Compare the Segway with disposable diapers and what do you see? The difference between mere invention and world-changing innovation.
The Ten Habits of Great Ideators Consider this article your first history lesson in ideation. To help you get started, we’ve tracked down some of the best thinkers and most creative companies of all time.
The Power of Community in Marketing In an uncertain market, it’s only natural for leaders to look for ways to economize and hoard resources for future recovery. Yet, especially in these moments, people crave a sense of community. Rather than shrinking, leaders should tap into this and build communities that deliver tangible and emotional value. Done right, they can create lasting bonds of loyalty and discover new sources of growth.
Seven Ways to See the World in a New Light Business growth today requires new ways of looking at the world, say Sarah Rottenberg and Isabel O’Meara, of design firm Jump Associates in New York. In Rotman Magazine, they offer seven ways to enhance your ability to see new possibilities that do not yet exist.
Needs + Solutions = Innovation Here’s a simple equation that leads to new thinking and novel products. But it’s a formula that too few companies have grasped.
