Culture

Is DTC really dead? Not yet. The big challenge isn’t the direct-to-consumer model itself. It’s the way it’s being implemented—and that’s a very solvable problem.

The pandemic pushed every office worker in America into a giant experiment. Trapped at home, we were forced to learn new habits, adopt new technologies, and develop new ways of interacting. Here’s what we learned about how to optimize our workplaces for productivity and efficiency.

Unilever’s decision to spin off Ben & Jerry’s along with its ice cream business has fed the misconception of “Go woke and go broke.” The real lesson to take away from the split is the opposite—that purpose pays—and it’s more important than ever to be future-focused in order to grow.

Years spent communicating remotely and being glued to our smartphones have left many of us hyper-focused on the present. To reconnect with ourselves and our place in the world, we can start by cultivating our strong and weak ties.

When thinking about what to expect from new CEOs, people tend to pay attention to prior work history and accomplishments. In this article, Dev Patnaik breaks down the five types of CEOs and how their unique mindsets—more so than their resumes—speak volumes about how they’ll navigate growth challenges now and in the future.

Across industries, leaders are recognizing that they can’t achieve outsize growth simply by drumming up mass demand through product innovation and new loyalty programs. In this article, Dev Patnaik explains how the rise of microtribes and niche preferences necessitates a fundamentally new approach to innovation.