Insights by Colleen Murray

Every day, there are new social and political issues that business leaders debate wading into. But with companies losing customers and talent, passivity is no longer an option. Jump COO Colleen Murray outlines how companies can learn about and act on what truly matters to their stakeholders.

In an age when social media outrage can quickly generate backlash against brands, running a business is more complicated than ever. Colleen Murray outlines how future-focused leaders can align their strategy to their company culture in order to make smart decisions every day.

These days, once-loyal customers threaten to abandon brands like Starbucks, Chipotle, and Dunkin Donuts over unwanted changes to their rewards programs. Colleen Murray explains why the best loyalty programs don’t revolve around free perks and discounts.

Switching your focus from reactive and defensive strategies to future-focused growth requires leveraging your true strategic differentiator. This article provides a framework for future-proofing your business and helping it stand out.

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray, explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.

Every team needs to be aligned on the best way forward. An executive offsite or strategy session can be a critical tool for business success. So what makes a great offsite?