Insights by Colleen Murray

Building customer loyalty and achieving sustainable growth is a top priority for most executives. Yet many try rewards or points programs to compete but don’t drive results. Standing out and developing lasting loyalty will require a solution that doesn’t look like a loyalty program as we know it.

Doing well and doing good aren’t mutually exclusive.

Many businesses resort to marketing firms to generate mission statements that quickly fall flat. These initiatives fail when businesses aren’t truly able to articulate their purpose—their reason for existing in the world beyond making money. Here’s how to uncover a purpose that is authentic and worth the investment.

Every day, there are new social and political issues that business leaders debate wading into. But with companies losing customers and talent, passivity is no longer an option. Jump COO Colleen Murray outlines how companies can learn about and act on what truly matters to their stakeholders.

In an age when social media outrage can quickly generate backlash against brands, running a business is more complicated than ever. Colleen Murray outlines how future-focused leaders can align their strategy to their company culture in order to make smart decisions every day.

These days, once-loyal customers threaten to abandon brands like Starbucks, Chipotle, and Dunkin Donuts over unwanted changes to their rewards programs. Colleen Murray explains why the best loyalty programs don’t revolve around free perks and discounts.