Book 

Wired to Care

How Companies Prosper When They Create Widespread Empathy

What’s the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years?

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are Wired to Care, and many of the world’s best organizations are, too.

Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

What People Are Saying…

Wired to Care will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us just what we need for the lean years ahead.”

Malcolm Gladwell
Author of Outliers, Blink, and The Tipping Point

 

“Especially in a down economy, empathy can seem like a soft concept. But it’s not—it’s a powerful source of new growth that has helped fuel my business for more than two decades. As Wired to Care convincingly shows, the more an organization can understand and empathize with the key motivators of their employees and customers, the more likely that organization will have sustainable success.”

Chip Conley
Founder and CEO, Joie de Vivre Hospitality and author, PEAK

 

“Empathy might be the most underappreciated ability in business. But with this smart and insightful book, Dev Patnaik shows how to enlist this powerful capacity both to boost your own business and to better our shared world.”

Daniel H. Pink
Author, A Whole New Mind

 

“Dev Patnaik’s Wired to Care maps a path to innovation fueled by ‘seeing the world with new eyes.’ On numerous occasions, Dev and his colleagues at Jump helped us break through to those most critical insights.”

Beth Comstock
Chief Marketing Officer, GE

 

Wired to Care describes how to recover the basic human abilities of empathy that may be buried by your day-to-day business routines. Dev Patnaik shows how you can create a more empathic—and much more successful—business.”

Chip Heath
Author, Made to Stick

 

“Why should you care about Wired to Care? Because this book will not only make you better at business – it will make you better at life! Buy it, read it, and then practice what it preaches.”

Alan M. Webber
Co-Founder, Fast Company magazine

 

Wired to Care offers a roadmap to success paved with empathy. The bottom line is better profits, better products, and happier employees. There is a better day for business (thankfully) when companies are wired to care.”

Robyn Waters
Former VP of Trend, Target Stores, and author, The Hummer and the Mini

 

  • Wired to Care will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us just what we need for the lean years ahead.”

    Malcolm Gladwell
    Author of Outliers, Blink, and
    The Tipping Point

  • “Especially in a down economy, empathy can seem like a soft concept. But it’s not—it’s a powerful source of new growth that has helped fuel my business for more than two decades. As Wired to Care convincingly shows, the more an organization can understand and empathize with the key motivators of their employees and customers, the more likely that organization will have sustainable success.”

    Chip Conley
    Founder and CEO, Joie de Vivre Hospitality
    and author, PEAK

  • “Empathy might be the most underappreciated ability in business. But with this smart and insightful book, Dev Patnaik shows how to enlist this powerful capacity both to boost your own business and to better our shared world.”

    Daniel H. Pink
    Author, A Whole New Mind

  • “Dev Patnaik’s Wired to Care maps a path to innovation fueled by ‘seeing the world with new eyes.’ On numerous occasions, Dev and his colleagues at Jump helped us break through to those most critical insights.”

    Beth Comstock
    Chief Marketing Officer
    General Electric

  • Wired to Care describes how to recover the basic human abilities of empathy that may be buried by your day-to-day business routines. Dev Patnaik shows how you can create a more empathic—and much more successful—business.”

    Chip Heath
    Author, Made to Stick

  • “Why should you care about Wired to Care? Because this book will not only make you better at business – it will make you better at life! Buy it, read it, and then practice what it preaches.”

    Alan M. Webber
    Co-Founder, Fast Company Magazine

  • Wired to Care offers a roadmap to success paved with empathy. The bottom line is better profits, better products, and happier employees. There is a better day for business (thankfully) when companies are wired to care.”

    Robyn Waters
    Former VP of Trend, Target Stores, and
    author, The Hummer and the Mini