In uncertain times, business leaders must articulate a clear and concise plan that cuts through the noise. Dev Patnaik explains in Forbes the two questions every CEO should answer right now to establish certainty, meaning and direction for their business and team.
Depending on the sector, leaders are uncertain whether they should be cutting costs or doubling down on growth or both. Of CEOs surveyed by PricewaterhouseCoopers, a shocking 40% said their organization won’t be economically viable in a decade. Yet many also said the uncertain economy makes them hesitate to invest in future-focused initiatives.
How to Manage Through the Current Gloom and Doom
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But people need a plan – the simpler, the better. As attention spans shorten, it’s more important than ever to articulate a clear, compelling way forward. That doesn’t mean having all the right answers. It does mean getting everyone focused on the right questions.
Read full article on Forbes.
Losing the Plot: Companies Struggle When They Forget Their Big Idea
Companies are finding it harder to connect with customers in ways that matter, as seen in nostalgia-heavy Super Bowl 2024 commercials. And the usual growth strategies aren’t fixing the problem. In Forbes, Dev Patnaik advises brands on how to stay future-focused and resonate with a new generation of shoppers.
Why Microtribes Are Wrecking Company Growth Plans
Across industries, leaders are recognizing that they can’t achieve outsize growth simply by drumming up mass demand through product innovation and new loyalty programs. In this article, Dev Patnaik explains how the rise of microtribes and niche preferences necessitates a fundamentally new approach to innovation.
Finding the Next Billion Dollars of Growth
After navigating pandemic-era supply chain issues, many companies are struggling to deliver on investor demands for the next wave of billion-dollar growth. This article explains how leaders can identify and act on the underlying shifts in the world that are necessitating a completely different approach to growth.