In a world of hyper-competitive markets, people aren’t just buying things… they’re buying into things. Next-gen customers are prioritizing their purpose. Top talent is prioritizing meaning at work. Yet, a great-sounding mission statement or buzzy ESG initiatives quickly lose steam.
This work fails to resonate because it isn’t true to the organization. To adapt and grow, you have to figure out what makes your company great and activate it. At its best, purpose provides a north star and a strategic filter for decision-making at every level of the business.
More Than a Tagline
Many of the companies we think of as purpose-driven are really just purpose-talking. Other companies choose to simply stay purpose-indifferent. And only some are truly purpose-driven.
Truly purpose-driven companies have identified their reason to exist beyond making money and activated it through their culture, stakeholder value, leadership qualities, and ability to focus on the future.
Knowing who you are can help you get to where you want to go.
Increase consumer trust in your company.
79% of consumers are more loyal to purpose driven organizations compared to traditional brands.
Retain employees and attract new talent.
People are 3x more likely to stay at their employer when they feel connected to the company’s purpose.
Outperform competitors while doing good.
Over 10 years, truly purpose-driven companies outperform in shareholder returns by 4x.
Our intuition told us that Jump was the ideal collaborator to distill the rich 88-year-old culture of our family business into an authentic purpose statement that truly embodied our essence. We are confident that it will not only guide our journey forward, but also better position Standard Meat for sustainable growth.
Ashli Blumenfeld Co-President
Standard Meat
