Stay Focused on The Future

Dev Patnaik writes this informal email to Jump’s clients, friends and other execs every week. In it, he explores what’s keeping business leaders up at night and what it takes to be future-focused.

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REI’s decision to close its stores on Black Friday and encourage shoppers to explore the outdoors isn’t a savvy marketing campaign, but an example of an Iconic Move: an authentic, courageous expression of the company’s purpose and values. In his latest Forbes article, Dev Patnaik shows how true Iconic Moves, despite costing companies something in the short term, set them up for long-term success.

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