Growth Strategy

Is DTC really dead? Not yet. The big challenge isn’t the direct-to-consumer model itself. It’s the way it’s being implemented—and that’s a very solvable problem.

For a while, the world’s biggest companies found success by focusing on a medium price and quality point. In Forbes, Dev Patnaik outlines the three big shifts that have disrupted this middle-market strategy, and how to move from “how to win” to “where to play” in order to unlock new growth.

Unilever’s decision to spin off Ben & Jerry’s along with its ice cream business has fed the misconception of “Go woke and go broke.” The real lesson to take away from the split is the opposite—that purpose pays—and it’s more important than ever to be future-focused in order to grow.

A whopping 98% of CEOs say that they need to overhaul their business model in the next three years, but most transformations fail. This article explains why—and how to successfully unlock a business model that is unique to you and is future-focused.

Years spent communicating remotely and being glued to our smartphones have left many of us hyper-focused on the present. To reconnect with ourselves and our place in the world, we can start by cultivating our strong and weak ties.

Companies are finding it harder to connect with customers in ways that matter, as seen in nostalgia-heavy Super Bowl 2024 commercials. And the usual growth strategies aren’t fixing the problem. In Forbes, Dev Patnaik advises brands on how to stay future-focused and resonate with a new generation of shoppers.