Growth Strategy

Learn how to build for sustainable growth.

Insights

Headlines from the Future: The 2025 Stories that Signal What’s Next

2025 was defined by upheaval, but not all headlines matter equally. We look past the noise to identify the early signals that will shape the next decade and beyond.

Reframe the Game: Why the Best Companies Don’t Stay in Their Lanes

Profitability and long-term relevance require stepping beyond familiar boundaries to build entirely new sources of advantage.

The Founder in the Mirror: Lessons from lululemon

Chip Wilson’s call for Lululemon to rediscover its muse isn’t wrong. But as athleisure plateaus, does the future still lie with the yoga elite?

The Five Plays of ‘Where to Play’

To understand the success of Nvidia, Microsoft, Amazon, CVS, and Northwestern Mutual, look to strategy—winning starts by choosing the right arena early.

The Great Lock In of 2025

Gen Z is “locking in”—four months of intense focus to hit big goals. Here’s how leaders can do the same to finish the year strong.

The Danger of One Big Idea

Great ideas can inspire, but resilience comes from having more than one way to win.