The Art of Looking Today more than ever, business growth requires an ability to see new possibilities, and seeing new possibilities requires new ways of looking at the world. Here’s how to get started.
Seven Ways to See the World in a New Light Business growth today requires new ways of looking at the world, say Sarah Rottenberg and Isabel O’Meara, of design firm Jump Associates in New York. In Rotman Magazine, they offer seven ways to enhance your ability to see new possibilities that do not yet exist.
Needs + Solutions = Innovation Here’s a simple equation that leads to new thinking and novel products. But it’s a formula that too few companies have grasped.
When Qualitative Research Works Industry leaders have been successfully using qualitative research for decades. But for many years, we didn’t really understand why it worked. Now we know, and understanding these dynamics can supercharge your research.
Getting More Impact From Your Insights Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.
System Logics: Organizing Your Offerings to Solve People’s Big Needs In marketing and branding, the mantra of the development process is “respond to customer needs.” But as Dev Patnaik makes clear, not all needs are created equal. Here, supported by examples and case studies, he describes a hierarchy of customer needs and suggests how corporations can use this design-based analysis-system logics-to inform their strategic and tactical decision making.
