Insights by Ryan Baum

Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.

As vaccine developments come in rapidly, the messaging around vaccines must accomplish what the messaging around masks could not: convince people to adopt a safe and effective Covid-19 vaccine.

By looking at the eight possible revenue models, writes Jump’s Ryan Baum, you can reinvent a business.

Over the last decade, most companies have realized the need to become customer-centric. And yet, very few actually are. Customer centricity isn’t just about digital tools to improve customer service. It’s a strategy and a culture: a way to differentiate and a way to make better decisions faster.

Innovation is one thing; success in the marketplace, quite another. Alonzo Canada, Pete Mortensen, and Dev Patnaik offer a framework in which design becomes the channel for uniting these two realities.

A summary of the activity in 2019 highlighting the importance of ethics and data across the many stakeholder groups pushing efforts forward.