Insights by Ryan Baum

As vaccine developments come in rapidly, the messaging around vaccines must accomplish what the messaging around masks could not: convince people to adopt a safe and effective Covid-19 vaccine.

By looking at the eight possible revenue models, writes Jump’s Ryan Baum, you can reinvent a business.

A summary of the activity in 2019 highlighting the importance of ethics and data across the many stakeholder groups pushing efforts forward.

Over the last decade, most companies have realized the need to become customer-centric. And yet, very few actually are. Customer centricity isn’t just about digital tools to improve customer service. It’s a strategy and a culture: a way to differentiate and a way to make better decisions faster.

Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.

In marketing and branding, the mantra of the development process is “respond to customer needs.” But as Dev Patnaik makes clear, not all needs are created equal. Here, supported by examples and case studies, he describes a hierarchy of customer needs and suggests how corporations can use this design-based analysis-system logics-to inform their strategic and tactical decision making.