If you want to grow, you have to understand what you have to work with. Start by taking a look at what you have and how it compares to others. By being really clear about what’s working and what’s not, you can start to build for the future.

Transformation doesn’t just come from having a great strategy. It’s just as important to understand your organization’s culture. You have to know what enables and what inhibits change. And what works in other cultures, might not work in yours. Understand what makes your culture unique in order to unleash it.

Don’t define your company by what it does. Discover why it does it. With a clear and true purpose statement and values, your company gains a north star that can guide decision-making for everything from your future strategy, to customer experience, to team hiring.

For any new growth initiative you want to take on, it’s important to start with what makes you great. What sets you apart in the eyes of people inside and outside your company? Once you know what has made you win so far, you can come from a place of strength.