
Needfinding: The Why and How of Uncovering People’s Needs
April 18, 1999
Although Robert Becker and Dev Patnaik acknowledge that needs don’t generate specific product or service solutions, they know that the science of needfinding can be a dynamic platform for design. The authors define terms related to process and outline the steps that help identify development opportunities. Critical need-finding principles include letting consumers guide the flow
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Direct Observation: Some Practical Advice
February 22, 1999
Organizations working to better understand their customers would do well to employ direct observation techniques. But how do these techniques actually work? Here are some guidelines for the novice practitioner.
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