Needfinding: The Why and How of Uncovering People’s Needs

April 18, 1999

Although Robert Becker and Dev Patnaik acknowledge that needs don’t generate specific product or service solutions, they know that the science of needfinding can be a dynamic platform for design. The authors define terms related to process and outline the steps that help identify development opportunities. Critical need-finding principles include letting consumers guide the flow

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Direct Observation: Some Practical Advice

February 22, 1999

Organizations working to better understand their customers would do well to employ direct observation techniques. But how do these techniques actually work? Here are some guidelines for the novice practitioner.

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If you would like to speak with someone at Jump about a story or event you’re working on, contact Graham Saunders or call (650) 373 7231.

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EMPATHY IS GROWTH

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More