Direct Observation: Some Practical Advice

February 22, 1999

Organizations working to better understand their customers would do well to employ direct observation techniques. But how do these techniques actually work? Here are some guidelines for the novice practitioner.

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If you would like to speak with someone at Jump about a story or event you’re working on, contact Alex Cwirko-Godycki or call (650) 373 7225.

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