Opinions
How Hybrid Thinking Will Move us Past the Gulf Spill
In a new opinion piece for CNN.com, Jump’s Dev Patnaik discusses the Gulf oil spill, BP’s subsequent leadership change, and the strategy lessons we can learn from the Deepwater disaster. His article calls for a new breed of strategic thinker, folks who can act as one-part humanist, one-part technologist and one-part capitalist. To read the full op-ed, click here.
Press
Could Empathy Teach Marketers to Cease Fire?
In new article for the Fast Company Expert Blog series, Sam Ford asks why so many marketers insist on attacking their customers – they very folks who buy their products and ultimately pay their wages. He believes a lack of empathy is to blame, and he cites lessons from Wired to Care as inspiration for improvement. To read the full article, click here.
Events
Business Reinvention Boot Camp
The next PCBC Vine Salon is coming to JumpSpace! Join us on September, 16th for an in-depth business reinvention boot camp focused on the lessons of hybrid thinking. During this one-day course, you’ll learn how to uncover previously unseen opportunities by tapping into empathy, creativity and execution. To learn more about The Vine and register, click here.
Case Study
Target Schools the Competition
Back to school sales provide a reliable late-summer lift to any retailer's fortunes. Unfortunately, that often means that no one player is able to rise above the fray. Target stores worked with Jump to create a rich portfolio of new back to school products for college students that spurred double digit revenue growth in year one and set the stage for greater impact. Read More
About Jump
Who We Are Shapes What We Do
More than a decade ago, we formed Jump to to make a new kind of strategy consulting. We run on commitment to our clients, connections to the needs of real people, and a work culture that enables us and our partners to do more than seems possible at the outset. See how we work below, then get the full story. Read More
Hey everybody, you're in the Space! Now, take the tour! Learn more about the intimate connection between where we work and what we do. Read More
The Wall Street Journal and Winning Workplaces have recognized Jump as one of the best workplaces in America. Learn why. See the video
