Tyus leverages his experiences as a serial entrepreneur to find fresh approaches to his client’s business challenges. Tyus helped a national retailer find new ways of connecting with Black and Mexican American and he has helped a telecom organization and one of the largest CPG manufacturers in North America define new growth opportunities. Prior to Jump, Tyus founded a digital media marketing brand and worked with an augmented reality startup in San Francisco in the lead-up to its critical pivot. In his free time, Tyus enjoys bass fishing, which reminds him of the satisfaction of small wins. Tyus has a bachelor’s degree in Marketing from San Francisco State University, where he focused on Data Driven Innovation.