Alexa asks the business-critical questions on projects that help her clients focus on high growth opportunities. Alexa has helped a major hotel loyalty brand define its purpose, and she partnered with a category-defining women’s apparel company to develop a strategy for connecting with Gen Z. Alexa also worked with a major retailer to uncover how daily life, mindsets, and behaviors were changing for those quarantined during the COVID-19 pandemic. Alexa grew up in theater, which is still a big part of her life, as she enjoys exploring new avenues of self-expression and discovering ways that pop culture has shaped society. Alexa has a B.S. in Media Studies from Ithaca College.