The world is changing.
Here’s what we’re learning.
Purpose and Culture
We live in a world where people are no longer just buying things…they’re buying into things. That quest for greater meaning is having a tremendous impact on how companies conduct business. Some companies continue to ignore this shift at their peril. Others are simply trying to see purpose as a marketing ploy, and the results are predictably disappointing. Still others have used the shift to purpose driven capitalism as an opportunity for renewal, innovation and growth.