The world is changing.
Here’s what we’re learning.
We seek to equip our clients with the best thinking to help them succeed. We want to help everyone focus on the right questions so together we can find the next answer to the world’s big ambiguous challenges. So if you find what’s here to be useful, then use it. Share it. Improve it. If you feel like it’s missing something, let us know, we’d love to start a conversation.

Needfinding: The Why and How of Uncovering People’s Needs
ALTHOUGH Robert Becker and Dev Patnaik acknowledge that needs don’t generate specific product or service…

Direct Observation…Some Practical Advice
Organizations working to better understand their customers would do well to employ direct observation techniques….

Five Key Strategies for Managing Change
The do’s and don’ts for running a successful innovation operation inside a traditional business. Innovation…

Five Common Mistakes In Innovation
Every company knows how to get more innovative, but few are willing to make the…

Familiar Places in New Spaces
Fundamental changes are occurring in the way we work. As we spend more and more…
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In an effort to continue to build our learning community, Jump hosts lunches and summits throughout the country for senior leaders.
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Books
Needfinding
By Dev Patnaik
Looking to become a practitioner yourself? For over fifty years, Needfinding has been a core innovation class at Stanford University. This book acts as the primary reference for methods taught in the class. It’s now available to students and non-students alike.
Wired to Care
By Dev Patnaik
We wrote the book on empathy… literally. Wired to Care was the first book to demonstrate the power of empathy in business. When people inside a company get a shared sense of what’s going on in the world, they see new opportunities faster than their competitors.
Building Design Strategy
By Thomas Lockwood and Thomas Walton
How can design be used to solve business problems? This collection brings together thought leaders from the world of design to explore how to think ahead, adapt to challenges and developing tangible strategies for growth.
A More Beautiful Question
By Warren Berger
Traditional schools and workplaces teach us to get good at giving better answers. Innovation and learning happens when we ask better questions. In his observations of Jump, Warren deftly captures the essence of why we exist.