The world is changing.
Here’s what we’re learning.
Customer Empathy
Companies prosper when they tap into a power that each one of us already possesses: empathy, the ability to reach beyond ourselves and connect with other people. Human beings are intrinsically social animals. Our brains have developed subtle and sophisticated ways to understand what other people are thinking and feeling. Simply put, we are ‘wired to care’. For an organization to be successful, it’s important to spread customer empathy widely across the organization and create a cultural intuition within the company about what matters most.
Why today’s CMOs have to be Chief Growth Officers.
Increasingly, Chief Marketing Officers are being called upon to help their organizations manage change and…
