The world is changing. 
Here’s what we’re learning.

Customer Empathy

Companies prosper when they tap into a power that each one of us already possesses: empathy, the ability to reach beyond ourselves and connect with other people. Human beings are intrinsically social animals. Our brains have developed subtle and sophisticated ways to understand what other people are thinking and feeling. Simply put, we are ‘wired to care’. For an organization to be successful, it’s important to spread customer empathy widely across the organization and create a cultural intuition within the company about what matters most.

Books

Needfinding

By Dev Patnaik

Looking to become a practitioner yourself? For over fifty years, Needfinding has been a core innovation class at Stanford University. This book acts as the primary reference for methods taught in the class. It’s now available to students and non-students alike.

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Wired to Care

By Dev Patnaik

We wrote the book on empathy… literally. Wired to Care was the first book to demonstrate the power of empathy in business. When people inside a company get a shared sense of what’s going on in the world, they see new opportunities faster than their competitors.

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Building Design Strategy

By Thomas Lockwood and Thomas Walton

How can design be used to solve business problems? This collection brings together thought leaders from the world of design to explore how to think ahead, adapt to challenges and developing tangible strategies for growth.

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A More Beautiful Question

By Warren Berger

Traditional schools and workplaces teach us to get good at giving better answers. Innovation and learning happens when we ask better questions. In his observations of Jump, Warren deftly captures the essence of why we exist.

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“Innovation is fueled by seeing the world with new eyes. On numerous occasions, Jump has helped us break through to those most critical insights.”

Beth Comstock
Chief Marketing Officer
General Electric