The world is changing.
Here’s what we’re learning.
Business Insights
The research mandate used to be to identify insights that would help improve the success rate of the company’s products and marketing, but now the accountabilities range from tactical insights about marketing effectiveness to strategic insights about people’s needs and market dynamics. The research and insights function at leading companies is accountable now, more and more, for providing insights, ideas and advice to business leaders well beyond marketing.
Direct Observation…Some Practical Advice
Organizations working to better understand their customers would do well to employ direct observation techniques….
Insight into Action: Making the Connection.
In recent years, many companies have turned to non-traditional methods of market and user research….
Embrace Your Small Ideas for Big Impacts
Nothing can kill innovation faster than the performance anxiety that results from outsized ambition. When…
The Art of Looking
Today more than ever, business growth requires an ability to see new possibilities, and seeing…
Sometimes a Brand Isn’t Worth Saving – Here’s How To Tell
Five questions to ask before deciding whether to invest in a rebranding campaign or pull…
