The world is changing.
Here’s what we’re learning.
Brand and Loyalty
Over the last several years, the most successful companies have realized the need to develop a loyalty program beyond the old “earn and burn” point system that used to define the industry. In order to transform the way your organization thinks about customer loyalty it’s important to treat loyalty programs as part of a holistic approach to building genuine customer relationships. This process often takes significant time and resources. The results however, can help differentiate your offering and help you compete in an increasingly uncertain world.
Why Can’t Big Companies Solve Big Problems?
It turns out that while large companies and organizations are phenomenally good at managing complexity,…
System Logics: Organizing Your Offerings to Solve People’s Big Needs
In marketing and branding, the mantra of the development process is “respond to customer needs.”…
Five Key Strategies for Managing Change
The do’s and don’ts for running a successful innovation operation inside a traditional business. Innovation…
Five Key Strategies for Making Metrics
There’s a slew of data out there to measure innovation, but it’s crucial to tailor…
Disruptive vs. Sustaining Innovations: Set Up the Rules in Advance
Set up the rules before you play the game. Over the past few years, I’ve…
