Lauren Magrisso is a Principal at Jump Associates. She leads the company’s practice areas of Circular Economy and Transformative Innovation. From scaling Customer Centricity to 200,000 employees, to designing confectionary offerings that eliminate packaging, creating climate-beneficial product strategies, and imagining the future of retail, Lauren’s work focuses on helping clients address the world’s most critical challenges through empathy, collaboration and creativity.
Her expertise falls at the intersection of social research, design and business strategy. Lauren believes you can’t outsource insight, and that every person in a company needs to have their own intuitive sense of the customer’s needs. Accordingly, her work at Jump focuses on creating immersive experiences for leaders to gain deep understanding first hand. While at the University of Cincinnati, Lauren created her own degree in Design Strategy. She holds a Next Economy MBA specializing in B-Corp and regenerative business models from LIFT Economy. Lauren lives in community on an urban farm in Oakland, CA. When not consulting, she can be found milking her goats or teaching yoga.