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Joy Liu

Joy Liu works across departments and organizations to create processes that take abstract insights and exploration to the concrete detail driven world of implementation and planning.

She led a multi-year engagement with the Lucile Packard Children’s Hospital to redefine the care of children with complex illnesses. Working across organizations and service systems, Joy planned and partnered with the Hospital to pilot a platform that allows families and healthcare professionals to communicate, coordinate and discover unspoken needs to transform care planning. She’s also advised medical device manufacturers on strategic expansion, pushing them to break into blue ocean spaces after being stuck as fast followers.

Outside of healthcare, Joy has worked with major food and beverage giants, solving problems such as how to thrive amidst backlash against processed foods, and advising business groups on communicating new customer mindsets to radically different brands. Prior to Jump, Joy was immersed in the technical world of engineering research at the IBM Almaden Research Center and as a Fulbright Scholar at IMEC in Belgium. Joy coaches and mentors student teams on research planning and business strategy at Stanford University, the Illinois Institute of Technology, and Haas School of Business at UC Berkeley.

Joy Liu holds a M.S. in Electrical Engineering from Stanford University and a B.S. in Electrical Engineering and Computer Science from the University of California, Berkeley.