When The Customer Talks Back

Each year, digital agency cScape and online publisher eConsultancy collaborate on the world’s most extensive online customer engagement report. The 2009 report has just hit the presses, and Jump’s Pete Mortensen is one of six outside thought leaders contributing articles for the publication. In his piece, Pete examines the meaning of Twitter’s rise as a customer service tool, and the remarkable things that happen when companies recenter their business around the needs and opinions of ordinary folks.

Buy the report here!

Related posts:

  1. The Possibilities and Pitfalls of Mobile Engagement
  2. IIR Voice of the Customer 2004
  3. Persuasive Technologies Should Be Boring

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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EMPATHY IS GROWTH

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More